{"id":14101,"date":"2021-06-01T11:17:37","date_gmt":"2021-06-01T11:17:37","guid":{"rendered":"https:\/\/www.bonnysa.es\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/"},"modified":"2022-10-03T18:29:19","modified_gmt":"2022-10-03T18:29:19","slug":"bonnysa-launches-a-tv-and-online-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/","title":{"rendered":"Bonnysa launches a TV and online advertising campaign"},"content":{"rendered":"\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-12736\" src=\"https:\/\/www.bonnysa.es\/wp-content\/uploads\/2022\/04\/nelo-carro-spot-bonnysa-300x162.png\" alt=\"\" width=\"300\" height=\"162\"><\/p>\n<p>\u201cTomate en estado puro\u201d; con este lema, Bonnysa pone en marcha una completa campa\u00f1a publicitaria para impulsar su tomate rallado fresco y natural, que este a\u00f1o ha sido galardonado nuevamente con el premio Sabor del A\u00f1o. Por un lado, la campa\u00f1a se desarrollar\u00e1 en televisi\u00f3n con un spot que narra el primer d\u00eda de un trabajador en el campo, donde el protagonista experimenta de primera mano todo lo que la compa\u00f1\u00eda hace desde la semilla hasta que se recolecta el tomate, y en este caso finalizando para elaborar el tomate rallado fresco. \u201cUn mimo y esmero que hace que uno se enamore del ingrediente principal y que le sea \u201cmuy dif\u00edcil\u201d separarse de el.<\/p>\n<p>Con este spot, hecho en clave de humor, queremos trasladar al consumidor la pasi\u00f3n por la agricultura en Bonnysa y que ha sido rodado en el entorno real de nuestra producci\u00f3n. Esto mismo que el espectador ve, es lo que vemos cada d\u00eda en nuestro trabajo y para nosotros es un orgullo poder ofrecer un producto singular hecho 100% en Espa\u00f1a, tanto por el tomate como por la transformaci\u00f3n de este<\/p>\n<p> De este modo la compa\u00f1\u00eda muestra por un lado su faceta de productor que culmina con la elaboraci\u00f3n de un producto de IV gama fresco y de alto valor a\u00f1adido.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/PjJ_VwgAuQI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La campa\u00f1a de TV se complementa con un extenso panel de acciones de marketing online (que contar\u00e1 con influencers, lideres de opini\u00f3n, acciones en redes sociales y anuncios en diferentes medios y apoyo en prensa) y que confluyen en tres spots, donde se muestran algunos de los \u201csacrilegios\u201d que se comenten al cocinar algunos de los platos estrella de la cocina mediterr\u00e1nea\u2026 que sin duda siempre saben mejor cuando todos los ingredientes son frescos.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KVpFzZeBPSs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Un pisto o sofrito, una paella de marisco o una deliciosa pizza nos propondr\u00e1n \u201cpasarnos\u201d a una cocina m\u00e1s fresca, con un punto de vista muy visual y enfocado a captar la atenci\u00f3n desde el primer momento. <\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/BLcn5-AOJy4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>El tomate es uno de los ingredientes estrella de la cocina espa\u00f1ola. Podemos afirmar que casi cada d\u00eda lo usamos en nuestras cocinas y que podemos optar por una versi\u00f3n c\u00f3moda y sabrosa de disponer de tomate rallado fresco y que no sea solo para la tostada sino para esa interminable lista de recetas que tienen como base el tomate, y que sin duda si es con tomate fresco de calidad, su sabor siempre ser\u00e1 extraordinario.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6bZN0FHUvOk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":13922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bonnysa launches a TV and online advertising campaign - Bonnysa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonnysa launches a TV and online advertising campaign - Bonnysa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Bonnysa\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T11:17:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T18:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bonnysa.es\/wp-content\/uploads\/2022\/04\/nelo-carro-spot-bonnysa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1156\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"myp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"myp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/\"},\"author\":{\"name\":\"myp\",\"@id\":\"https:\/\/www.bonnysa.es\/#\/schema\/person\/f2107526de93deb7d6e1ddc91bba964a\"},\"headline\":\"Bonnysa launches a TV and online advertising campaign\",\"datePublished\":\"2021-06-01T11:17:37+00:00\",\"dateModified\":\"2022-10-03T18:29:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\/\/www.bonnysa.es\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/\",\"url\":\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/\",\"name\":\"Bonnysa launches a TV and online advertising campaign - Bonnysa\",\"isPartOf\":{\"@id\":\"https:\/\/www.bonnysa.es\/#website\"},\"datePublished\":\"2021-06-01T11:17:37+00:00\",\"dateModified\":\"2022-10-03T18:29:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.bonnysa.es\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bonnysa launches a TV and online advertising campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bonnysa.es\/#website\",\"url\":\"https:\/\/www.bonnysa.es\/\",\"name\":\"Bonnysa\",\"description\":\"Tras m\u00e1s de 60 a\u00f1os llenando las casas de sonrisas, ahora damos el salto a hacerlo tambi\u00e9n en Internet. \u00a1Bienvenid@ a la web m\u00e1s natural del mundo mundial!\",\"publisher\":{\"@id\":\"https:\/\/www.bonnysa.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bonnysa.es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bonnysa.es\/#organization\",\"name\":\"Bonnysa\",\"url\":\"https:\/\/www.bonnysa.es\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bonnysa.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bonnysa.es\/wp-content\/uploads\/2022\/02\/logo-bonnysa.svg\",\"contentUrl\":\"https:\/\/www.bonnysa.es\/wp-content\/uploads\/2022\/02\/logo-bonnysa.svg\",\"width\":196,\"height\":85,\"caption\":\"Bonnysa\"},\"image\":{\"@id\":\"https:\/\/www.bonnysa.es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bonnysa.es\/#\/schema\/person\/f2107526de93deb7d6e1ddc91bba964a\",\"name\":\"myp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bonnysa.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe605bdcbf75c6c57cb3943e4b9ed9af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe605bdcbf75c6c57cb3943e4b9ed9af?s=96&d=mm&r=g\",\"caption\":\"myp\"},\"sameAs\":[\"https:\/\/www.bonnysa.es\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bonnysa launches a TV and online advertising campaign - Bonnysa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Bonnysa launches a TV and online advertising campaign - Bonnysa","og_url":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/","og_site_name":"Bonnysa","article_published_time":"2021-06-01T11:17:37+00:00","article_modified_time":"2022-10-03T18:29:19+00:00","og_image":[{"width":1156,"height":625,"url":"https:\/\/www.bonnysa.es\/wp-content\/uploads\/2022\/04\/nelo-carro-spot-bonnysa.png","type":"image\/png"}],"author":"myp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"myp","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/#article","isPartOf":{"@id":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/"},"author":{"name":"myp","@id":"https:\/\/www.bonnysa.es\/#\/schema\/person\/f2107526de93deb7d6e1ddc91bba964a"},"headline":"Bonnysa launches a TV and online advertising campaign","datePublished":"2021-06-01T11:17:37+00:00","dateModified":"2022-10-03T18:29:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/"},"wordCount":435,"publisher":{"@id":"https:\/\/www.bonnysa.es\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/","url":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/","name":"Bonnysa launches a TV and online advertising campaign - Bonnysa","isPartOf":{"@id":"https:\/\/www.bonnysa.es\/#website"},"datePublished":"2021-06-01T11:17:37+00:00","dateModified":"2022-10-03T18:29:19+00:00","breadcrumb":{"@id":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bonnysa.es\/en\/2021\/06\/01\/bonnysa-launches-a-tv-and-online-advertising-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.bonnysa.es\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Bonnysa launches a TV and online advertising campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.bonnysa.es\/#website","url":"https:\/\/www.bonnysa.es\/","name":"Bonnysa","description":"Tras m\u00e1s de 60 a\u00f1os llenando las casas de sonrisas, ahora damos el salto a hacerlo tambi\u00e9n en Internet. \u00a1Bienvenid@ a la web m\u00e1s natural del mundo mundial!","publisher":{"@id":"https:\/\/www.bonnysa.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bonnysa.es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bonnysa.es\/#organization","name":"Bonnysa","url":"https:\/\/www.bonnysa.es\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bonnysa.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.bonnysa.es\/wp-content\/uploads\/2022\/02\/logo-bonnysa.svg","contentUrl":"https:\/\/www.bonnysa.es\/wp-content\/uploads\/2022\/02\/logo-bonnysa.svg","width":196,"height":85,"caption":"Bonnysa"},"image":{"@id":"https:\/\/www.bonnysa.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.bonnysa.es\/#\/schema\/person\/f2107526de93deb7d6e1ddc91bba964a","name":"myp","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bonnysa.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fe605bdcbf75c6c57cb3943e4b9ed9af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe605bdcbf75c6c57cb3943e4b9ed9af?s=96&d=mm&r=g","caption":"myp"},"sameAs":["https:\/\/www.bonnysa.es"]}]}},"_links":{"self":[{"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/posts\/14101"}],"collection":[{"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/comments?post=14101"}],"version-history":[{"count":1,"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/posts\/14101\/revisions"}],"predecessor-version":[{"id":14102,"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/posts\/14101\/revisions\/14102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/media\/13922"}],"wp:attachment":[{"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/media?parent=14101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/categories?post=14101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bonnysa.es\/en\/wp-json\/wp\/v2\/tags?post=14101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}